Edit: This has been sitting in my draft box; I first had trouble with it because I somehow lost the all the links (I went back in and I guess I hadn’t saved them, but somehow they disappeared), and my friend from thebalancedbrunette and Robyn from WordPress helped me! Now it’s just a belated post!:
It’s been a month. Back to reality. Back to new computer systems at work, back to laundry and dieting (check out my dietbetter.com game), back to the normal routines. I posted recaps and product reviews, but haven’t written my notes for all you fit bloggers out there.
Starting with 8/14 Thursday Laura Klein of organicauthority.com
Survey your audience (Do polls, ask questions)
Pre-production: get organized, plan, keep it simple!
make notes on what you want to capture
Tools, equipment, delegate
Don’t use flash (block or control?)
Use a white tent for food.
White board or black foam.
Camera will pick up young, tender greens, detail, FRESH
Why do your readers come to you?
Hubspot- inbound marketing, yoast
Layout, edit, alignment
8/14 Your Brand (Becky from USC, Dannon OIKOS)
come up with another new IDEA!
places I’ve been featured
Ebb & flo (don’t have a set charge rate)
8/14 Rita Barry of BlogGenie.com
Your big picture
Emotional connection with your readers
How do I want people to feel?
Discovery? Revolution? Enjoyment? Achievement? Nurture? Influence? Authority? Belonging?
(I think I’m a nurturing blogger who wants to give people a sense of belonging).
Emotional space and fonts
clickables, less is more (navigation sidebar)
Affordable-pro, not cheap
8/15 Cassey Ho of Blogilates.com
Finding your voice
comment back, people wanna hear you.
On Instagram: hashtags in the comments
Serve your readers
Value: newsletter, mailchimp
Amplify, official: logo, branding
Passion in health
bodypop and dietbet
8/15 Jillian Michaels (who needs no intro – she is the most inspiring!)
Fitness is a tool
What is your vision?
Growing your business
Pick your battles, hot yoga?!
Tailor science to personalities
Direct path from A-B, A-Z
How did she (JM) get to where she’s at?
BECAUSE SHE THINKS SHE DESERVES IT.
what’s the worst that could happen?
Embrace your mistakes
don’t mistake failure for regret.
Don’t repeat patterns of negativity.
Positive thinking isn’t always REAL.
Co dependent-like to rescue, save and help
it’s not your fault!
People are fat because they wanna be (DR. PHIL)
motherhood, efficient, clean eating
Give energy, it will grow
don’t and it won’t
Be PC don’t judge, but it’s ok to sing your praises, but with sensitivity.
Curb your enthusiasm, forget the $$$$.
Don’t be extreme, keep it simple.
8/15 Ashley Kong, attorney.
Treat your blog as a business (bank name, IRS)
Medical disclaimer (First consult a physician…)
Insurance: medical, sexual harassment, abuse, facility/premises claims
PII: privacy info
Your content-your copyrights (take down rights)
Beaming wellness: Keep separate from personal
Create entity/register (LLC)
apply for a fictitious name
Set up a business bank acct
EIN #/tax id (not your SS)
set up tracking system
Track revenues (all income), expenses income statement, assets, mileage, tax payment
any payments to vendors >$600, 1099 forms.
Home office expenses
and medical/personal expenses
Expense deductions: meals, entertainment
home office, business insurance
taxes and licenses
Save receipts, save for 3 yrs, record keep.
8/16 I learned the most I think from Amanda Vogel, excellent fitness writer. She talked about:
your idea= pitch to publish
who: intended audience/reader
She taught us how to write a Query Email/Letter & how to pitch an idea to editor.
Dear (Name of Editor (Mr. or Ms.)
Lead: opening line in 1st sentence, hook the reader and say welcome
your expertise – most relevant or recent credits & credentials
Links to clips 2-4 direct links (direct links to each post not just your domain)
You might do a word count…
Thank you for your consideration, and sign.
Call editor before deadline if you wanna change, edit, or omit some (if you already have tons of info and wanna start a new project or idea)
-Assignment: be specific, write up a contract, do your research
Using your voice
Package & repackage, lingo, how it’s organized
Stay focused, organization, and what platform.
Broad: “Exercise Motivation” vs a focused idea: “How _(music for instance)_ motivates you to exercise”
One main idea (keeps you from being overwhelmed)
keeps it short
greater impact and conserves posts!
We discussed Print vs web
web exclusives and q&a.
Word choices (For a web or blog Approx 800 words)
Fitness kicks vs workout sneakers vs exercise shoes (depends on your audience or the magazine)
Online: less clever more literal
Long term success
Health and fitness “Service” articles (how to or “what” tips etc.)
Complete the service and follow through
Web exclusive: $150-300/article
guest blog: $25-500
Payment on acceptance or paid on publication
Reselling an idea vs repackaging
Say I wrote(published) for X (Women’s Health magazine for instance)
Should I mention that link or clip in the query to Z (Self magazine for instance)
Like magazine fan pages on facebook. Use linked in, pinterest, twitter and
KNOW YOUR GOALS.
She seems so brilliant and she was so friendly and down to earth too.
8/17 Amanda Vogel talking about Social Media.
Avoiding the WHO CARES?
The Strategy: good plan, calendar, agenda
Tip of the iceberg (people spend 40minutes on facebook per day) 6% see your posts
likes, comments, shares, links, clicks, videos, articles, photos are best!
Save feature: The more people engage, the more activity, then FB will post to everyone’s new feed. SHARE!
Twitter: at reply versus @mention so: @amandav versus Thanks @amandav! dot or period before the handle works too.
Add meaningful keywords to your IG profile.
Hootsuite, twitpic, econosquare, statogram, VSCOcam, pics art, pic frame, picstitch, instaquote
Try to post when you think most of your readers are online (11a-2p is usually good)
Copy/paste links, once it populates, then delete the long click stuff before publishing…
Memes- shouldn’t always do them or shouldn’t always use other peoples’! Only if it really helps you.
Camera plus (cam+) snapseed picmonkey
Followers vs Audience (use klout): high numbers but still lower vs engage, buys, brand, loyal
Search relevant hashtags
How do you want to portray yourself?
It’s mostly about them, not you
Relevant #selfies once in a while
what’s it for? (you are a little piece of the pie graph, the rest is mostly them)
twitter: 5 #s too many ig: you can use way more (in the comments) fb: one might get something trending but they don’t always work real well there.
Too many #s: like having a messy front yard!
Mostly post separately so the tags fit and the visual.
Variety and creativity!
8/17 Patrick Jak, “Best practices for integrating Devices and Apps with your clients” (Mostly for Personal Trainers and Physical therapists and coaches, but I learned stuff and I love my Fitbit!)
Inspire and igniting change
devices in their hands (digital natives – his 2 cute kids!)
Best Buy is now selling health and fitness activity trackers
61% use a wristband
18% do nutritional tracking
Ask before you post personal goals and wins and losses
Rest: disconnect to connect
Praise effort (not ability) = more effort
incentives, rewards and badges help
Agent of change
corporate wellness programs
Start running club or wellness group where you work
Read the Talent Code by Daniel Coyle
Segment, chunks, take it slow
Ignite, don’t multitask!
Essential nutrition by John _(I didn’t get the last name, does anyone know?) I think it’s by John Berardi?
KISS Keep it simple, safe, fun
fitnessquest10, coaching apps, endofit, endomundo, behavior change, Fitwall, lifetime (24 hr – bodybug)