Edit: This has been sitting in my draft box; I first had trouble with it because I somehow lost the all the links (I went back in and I guess I hadn’t saved them, but somehow they disappeared), and my friend from thebalancedbrunette and Robyn from WordPress helped me! Now it’s just a belated post!:

It’s been a month. Back to reality. Back to new computer systems at work, back to laundry and dieting (check out my game), back to the normal routines. I posted recaps and product reviews, but haven’t written my notes for all you fit bloggers out there.

Starting with 8/14 Thursday Laura Klein of
Survey your audience (Do polls, ask questions)
Pre-production: get organized, plan, keep it simple!
Story board:
make notes on what you want to capture
Tools, equipment, delegate
Don’t use flash (block or control?)
Use a white tent for food.
White board or black foam.
Directional Lighting
Camera will pick up young, tender greens, detail, FRESH
Why do your readers come to you?
Food allergies
Hubspot- inbound marketing, yoast
Layout, edit, alignment

8/14 Your Brand (Becky from USC, Dannon OIKOS)
stand out
come up with another new IDEA!
Upholding quality
media kit
places I’ve been featured
Ebb & flo (don’t have a set charge rate)
Case study

8/14 Rita Barry of
Your big picture
smart spending
limiting choice
Emotional connection with your readers

How do I want people to feel?
Discovery? Revolution? Enjoyment? Achievement? Nurture? Influence? Authority? Belonging?
(I think I’m a nurturing blogger who wants to give people a sense of belonging).
Emotional space and fonts
Domain hosting
clickables, less is more (navigation sidebar)
Affordable-pro, not cheap

8/15 Cassey Ho of
Finding your voice
comment back, people wanna hear you.
On Instagram: hashtags in the comments
Serve your readers
Value: newsletter, mailchimp
Amplify, official: logo, branding
Passion in health
bikini ebook

bodypop and dietbet

8/15 Jillian Michaels (who needs no intro – she is the most inspiring!)
Fitness is a tool
What is your vision?
Growing your business
Recruiting help
Pick your battles, hot yoga?!
Tailor science to personalities
Direct path from A-B, A-Z
How did she (JM) get to where she’s at?
what’s the worst that could happen?
Embrace your mistakes
don’t mistake failure for regret.
Don’t repeat patterns of negativity.
Positive thinking isn’t always REAL.
Co dependent-like to rescue, save and help
it’s not your fault!
People are fat because they wanna be (DR. PHIL)
motherhood, efficient, clean eating
Give energy, it will grow
don’t and it won’t
Be PC don’t judge, but it’s ok to sing your praises, but with sensitivity.
Curb your enthusiasm, forget the $$$$.
Don’t be extreme, keep it simple.

8/15 Ashley Kong, attorney.
Treat your blog as a business (bank name, IRS)
Medical disclaimer (First consult a physician…)
Insurance: medical, sexual harassment, abuse, facility/premises claims
PII: privacy info
Trademark registration
Your content-your copyrights (take down rights)

Beaming wellness: Keep separate from personal
Create entity/register (LLC)
apply for a fictitious name
Set up a business bank acct
EIN #/tax id (not your SS)
set up tracking system
try quikbooks

Track revenues (all income), expenses income statement, assets, mileage, tax payment
any payments to vendors >$600, 1099 forms.
Home office expenses
and medical/personal expenses

Expense deductions: meals, entertainment
car/truck expenses
home office, business insurance
office expenses
office rent
legal/pro services
pro development
taxes and licenses
Save receipts, save for 3 yrs, record keep.

8/16 I learned the most I think from Amanda Vogel, excellent fitness writer. She talked about:


your idea= pitch to publish

-target audience

-write query

-write article

who: intended audience/reader

She taught us how to write a Query Email/Letter & how to pitch an idea to editor.

Dear (Name of Editor (Mr. or Ms.)

Lead: opening line in 1st sentence, hook the reader and say welcome


your expertise – most relevant or recent credits & credentials

Links to clips 2-4 direct links (direct links to each post not just your domain)

You might do a word count…

Thank you for your consideration, and sign.

Call editor before deadline if you wanna change, edit, or omit some (if you already have tons of info and wanna start a new project or idea)

-Assignment: be specific, write up a contract, do your research

Using your voice

your style

your audience

Assignment parameters.

Package & repackage, lingo, how it’s organized

Stay focused, organization, and what platform.

Broad: “Exercise Motivation” vs a focused idea: “How _(music for instance)_ motivates you to exercise”

One main idea (keeps you from being overwhelmed)

keeps it short

greater impact and conserves posts!
We discussed Print vs web


web exclusives and q&a.

Word choices (For a web or blog Approx 800 words)

Fitness kicks vs workout sneakers vs exercise shoes (depends on your audience or the magazine)

Online: less clever more literal

Long term success

Health and fitness “Service” articles (how to or “what” tips etc.)


Complete the service and follow through






Web exclusive: $150-300/article

guest blog: $25-500

Print: $0.25-$2.50/word

Payment on acceptance or paid on publication

Reselling an idea vs repackaging

Say I wrote(published) for X (Women’s Health magazine for instance)

Should I mention that link or clip in the query to Z (Self magazine for instance)

Like magazine fan pages on facebook. Use linked in, pinterest, twitter and


She seems so brilliant and she was so friendly and down to earth too.

8/17 Amanda Vogel talking about Social Media.

Avoiding the WHO CARES?

The Strategy: good plan, calendar, agenda


Tip of the iceberg (people spend 40minutes on facebook per day) 6% see your posts

likes, comments, shares, links, clicks, videos, articles, photos are best!

Save feature: The more people engage, the more activity, then FB will post to everyone’s new feed. SHARE!

Twitter: at reply versus @mention so: @amandav versus Thanks @amandav! dot or period before the handle works too.

Add meaningful keywords to your IG profile.

Stay current!

Hootsuite, twitpic, econosquare, statogram, VSCOcam, pics art, pic frame, picstitch, instaquote

Try to post when you think most of your readers are online (11a-2p is usually good)

Group XPro

Copy/paste links, once it populates, then delete the long click stuff before publishing…

Memes- shouldn’t always do them or shouldn’t always use other peoples’! Only if it really helps you.

Camera plus (cam+) snapseed picmonkey

Followers vs Audience (use klout): high numbers but still lower vs engage, buys, brand, loyal

Search relevant hashtags

How do you want to portray yourself?

It’s mostly about them, not you



Relevant #selfies once in a while

what’s it for? (you are a little piece of the pie graph, the rest is mostly them)

twitter: 5 #s too many ig: you can use way more (in the comments) fb: one might get something trending but they don’t always work real well there.

Too many #s: like having a messy front yard!

Mostly post separately so the tags fit and the visual.

Variety and creativity!

8/17 Patrick Jak, “Best practices for integrating Devices and Apps with your clients” (Mostly for Personal Trainers and Physical therapists and coaches, but I learned stuff and I love my Fitbit!)

Inspire and igniting change

devices in their hands (digital natives – his 2 cute kids!)

Best Buy is now selling health and fitness activity trackers

61% use a wristband

18% do nutritional tracking

Ask before you post personal goals and wins and losses

Analyze data

Rest: disconnect to connect

Digital intervention

Digital Sabbath

Praise effort (not ability) = more effort

incentives, rewards and badges help

Agent of change

corporate wellness programs


Start running club or wellness group where you work

Read the Talent Code by Daniel Coyle

Segment, chunks, take it slow

Ignite, don’t multitask!
Essential nutrition by John _(I didn’t get the last name, does anyone know?) I think it’s by John Berardi?

KISS Keep it simple, safe, fun

fitnessquest10, coaching apps, endofit, endomundo, behavior change, Fitwall, lifetime (24 hr – bodybug)

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